Huluween Dragstravaganza
2022, Creator / Executive Producer / Creative Director (ProdCo: Framework. Dir.: Sharon Everitt. Writers: Trace Slobotkin, Jackie Beat, Justin Martindale)
Huluween Dragstravaganza was a passion project I’d been dreaming of pretty much ever since I saw Divine in Lust in the Dust when I was 12 years old. This variety show brought together a crew of my favorite drag queens and LGBTQ icons - for an hour of singing, dancing, and original comedy. We had it all - werewolves, zombies, vampires…Kesha!
In addition to creating the show I creative directed a fabulous, glittery marketing campaign with music releases on all major streaming platforms, key art and OOH, your standard A/V goodies (teaser, trailer, house promos), plus a host of fun social content that kept hungry fans of campy horror well-fed all Huluween long.
We launched the campaign with a custom teaser, “Ready for my Closeup.” Closer, closer, closer, TOO CLOSE.
As the premiere date approached we dropped the trailer on the same day that we released the show’s opening musical number (aptly titled “The Big Opening”) on all major music streaming platforms.
As an added bonus I got to work with the phenomenally talented team at Psyop on a Scooby Doo / Groovy Goulies inspired animated piece starring all of our queens in a goofy throwback promo.
As soon as the first song dropped, the fan chatter started popping off - the song was an earworm that people couldn’t stop humming. Naturally, we had to release a Sing Along.