Exposure

2022, Show Producer / Marketing Creative Director. (ProdCo: Westbrook, Agency: BBH, Client: Samsung)

Why make another 30 second ad to launch your latest device when you can make a whole series? Exposure was a reality competition show that brought together 8 talented photographers to battle it out over 6 episodes for a $250,000 prize. Their only camera was a Samsung Galaxy S21 phone. The series organically showed off the phenomenal creative capabilities of the device, while keeping the stakes high for viewers.

I worked as both a producer on the series helping to shape and develop the show, and as a creative director on the massive marketing campaign - which included executions across the Hulu platform, digital, OOH, PR, and social.